Vertex: The Vertical Software Conference

From Niche to Icon: Chat with a vSaas Legend

A candid conversation with a marquee founder who helped define the vertical SaaS category. We’ll cover early inflection points, moments of scale, and the frameworks they still use to guide growth and strategy today.

Battle Royale: systems of record vs systems of engagement

Vertical platforms are increasingly caught between being the indispensable backbone or the front-end that drives outcomes. This panel will explore how founders are choosing their lane, where AI fits, and whether the next wave of winners will be systems of record, engagement, or intelligent hybrids.

AI in the Trenches: Lessons from Real World Implementations

Everyone’s adding AI — but how many are doing it well? Hear raw stories of what worked, what broke, and the risks no one talks about when deploying AI in deeply vertical workflows.

Sit down Lunch

Navigating the private equity Landscape

More platforms are finding themselves owned by — or selling into — PE-backed rollups. We’ll unpack how to thrive in that environment, from navigating procurement to aligning with fund incentives.

Going from $3k to $300k ACV

Making the leap from SMB to mid-market or enterprise isn’t just about features — it’s a company-wide shift. Learn how top platforms have rethought pricing, team structure, and sales process to win six-figure+ deals.

Tactical Playbooks from the <$10M Club

Not every vertical SaaS playbook comes from giants. In this session, founders under $10M ARR share specific, replicable tactics that helped them carve out traction in narrow markets.

Zero to Live: Onboarding & Data Migration Deep Dive

Getting customers live isn’t just a CS function — it’s a product and process challenge. We’ll explore how successful teams approach data migration, implementation, and what actually sets great onboarding apart in vertical software.

Scaling Payments: $10M to $100M to $1B to $10B and Beyond

As vertical SaaS platforms grow, so does the complexity — and upside — of embedded payments. This session looks at how payment strategy evolves at each inflection point: from monetization experiments at $10M ARR to optimizing margin and product depth at $1B+. Learn what to build, when to partner, and how the smartest platforms are scaling payments into a true second business line.

Coffee & Networking Break

New Playbooks: Rollups, Bundles, and Vertically Integrated Everything

What does the future of vertical SaaS look like? Founders at the edge of the category are experimenting with business-in-a-box models, multi-product rollups, and new bundling mechanics that could shape the next decade.

Closing Remarks & Happy Hour